After working in Fashion Design for over 12 years (Ralph Lauren, American Eagle Outfitters, and Urban Outfitters), Shannon launched her inspiring storefront via a series of experimental pop-ups and a small but charming web shop of just 12 objects. Named “The Coolest Shop in Philadelphia” by Bon Appétit in 2019, the YOWIE brand has extended its outreach to include interactive design workshops, creative/art direction, and interior design consulting for hospitality clients that include Ethel’s Club, The Deacon, Dye House, and more. Summer of 2023, Shannon put YOWIE’s signature spin on hospitality by co-founding an all-suite boutique hotel set above an expanded retail space and new cafe, Wim, created in partnership with local proprietors ReAnimator Coffee Roasters and Eeva. The space comes on the anniversary of YOWIE’s seventh year in business and is its most ambitious project to date: nearly 10,000 sq ft of space, all designed by Shannon. Past collaborators include Nordstrom, CB2, The Philadelphia Museum of Art, Gantri, and a number of emerging designers. She constantly looks to create an intersection between design and community in her work and to develop spaces that invite discovery and have unexpected references and details.